Former President and First Lady of the United States have signed a multi-year deal with Netflix.
The power couple joined the streaming giant through their Higher Ground Productions company and will helm all sort of content. The two will be going behind the camera to create and produce “a diverse mix of content, including the potential for scripted series, unscripted series, docu-series, documentaries and features,” according to Netflix.
Michelle and Barack are equally excited about their new venture with Netflix.
“One of the simple joys of our time in public service was getting to meet so many fascinating people from all walks of life, and to help them share their experiences with a wider audience,” Obama said in a statement. “That’s why Michelle and I are so excited to partner with Netflix—we hope to cultivate and curate the talented, inspiring, creative voices who are able to promote greater empathy and understanding between peoples, and help them share their stories with the entire world.”
The excitement of standing behind meaningful content was echoed in Michelle’s statement.
“Barack and I have always believed in the power of storytelling to inspire us, to make us think differently about the world around us, and to help us open our minds and hearts to others,” she said. “Netflix’s unparalleled service is a natural fit for the kinds of stories we want to share, and we look forward to starting this exciting new partnership.”
Ted Sarandos, chief content officer of Netflix said in a statement, “Barack and Michelle Obama are among the world’s most respected and highly recognized public figures and are uniquely positioned to discover and highlight stories of people who make a difference in their communities and strive to change the world for the better. We are incredibly proud they have chosen to make Netflix the home for their formidable storytelling abilities.”
Welcome on board Obamas!
