Billie Eilish has been doing a great job teasing her third studio album, and she finally shared one final piece of the puzzle with her fans. Her next LP is hitting the shelves this May, and it will be called Hit Me Hard and Soft.
Eilish started teasing her new album with a series of billboards featuring the lyrics from different songs. She then added all of her Instagram followers to her “Close Friends” list and used the stories to drop hints about her next project.
This strategy earned her millions of new followers, and it eventually culminated in the album announcement. She shared the cover of her next LP Hit Me Hard and Soft, which sees her floating underwater, and announced it will be released on May 17.
In an official statement announcing its release, Eilish described Hit Me Hard and Soft as her most daring body of work to date, adding it offers “a diverse yet cohesive collection of songs, ideally listened to in its entirety from beginning to end.”
2024 has been a pretty busy year for Eilish, even before the album announcement. She collected several awards alongside her brother Finneas O’Connell for their Barbie song “What Was I Made For?”, including their second Oscar for best original song.
