Britney Spears is the New Face of Kenzo

Looks like the impromptu hallway fashion shows really paid off!

Pop icon Britney Spears is on her way to becoming a fashion icon, landing a new gig as the face of Kenzo.

After fan speculation, Kenzo officials announced that the singer will be the spokesmodel for the brand’s Collection Memento N° 2 line, the second installment of the brand’s archival-inspired capsule.

The brand capitalized on fan speculation, releasing images of a mysterious blonde donning three different outfits. The big reveal was confirmed Monday with a video of Spears strutting her stuff. The video had the caption, “Are you ready? The new @kenzo campaign will be revealed here on Instagram tomorrow at 5:30PM CET. #KENZO #CollectionMemento2.”

“What could at first seem an unusual trifecta actually makes total sense when one learns that the collection is all about icons,” the brand said in a statement. “Britney is certainly an icon and the quintessential queen of denim. Of similar stature in the photo world is Peter Lindbergh, whose British Vogue cover of Linda, Naomi, Cindy, Tatiana, and Christy ignited the age of the supermodel… Lindbergh captured Britney in all her American Dream glory and beauty.”

Check out the pics below!