Gwyneth Paltrow Reportedly in Talks with Netflix for New Goop Show

Gwyneth Paltrow’s Goop could be heading to Netflix.

The lifestyle brand is heading towards a major expansion. According to multiple outlets, Goop is in preliminary talks with the streaming giant about a possible television deal. While this is major news, Paltrow has talked in the past about her plans for the brand to hit the small screen.

“What we are thinking of doing is a TV show with the working title The Radical Wellness Show,” Paltrow told The Hollywood Reporter in September. “I would be going into the field and talking to any number of doctors, scientists, civilians, people in crisis in Flint, Michigan, where there is something to uncover and confront about wellness. We would want it to feel more Vice-y in its vibe, but we’re just in the brainstorming phase.”

Goop is a controversial brand and has gotten its fair share of heat in the past. It has been criticized for promoting advice deemed ineffective or harmful. Paltrow clapped back at her critics during an interview with Marie Claire UK saying, “You can love it or hate it, but we’re building something that’s changing the world, and it’s irrefutable that the world is coming along with us.”