Madonna’s highly-anticipated new album Madame X is almost here, and expectations are running high.
The Queen of Pop just added some fuel to the fire with her new single “Crave”, featuring chart-topping rapper Swae Lee.
The music video for the collaboration sees Madonna taking on the role of her alter ego Madame X. It opens with a shot of the New York City skyline, while the main protagonist delivers another one of her signature monologues. The video shows Madonna and Swae Lee using carrier pigeons to send love notes to each other until they’re finally reunited at the very end.
The video was directed by Nuno Xico, and it’s pretty amazing to watch since it constantly shifts between color-filled and black and white shots.
Madame X will be released on June 14th, and “Crave” isn’t the only amazing collaboration Madonna has in store. She previously released singles “Medellín” with Maluma and “Future” with Quavo.