Paramount is looking to capitalize on Valentine’s Day. 

The studio has announced a new release date for the Taraji P. Henson rom-com. What Men Want has been pushed back from mid-January to a pre-Valentine’s weekend and will be released on February 8. This is reportedly a strategic move made by Paramount to capitalize on the pre-Valentine’s Day business at the box office.

What Men Want is the feminine remake of Nancy Meyers’  2000 comedy What Women Want starring Mel Gibson. Instead of a man hearing women’s thoughts, we now get a woman hearing men’s. Henson will play Ali Davis, a successful sports agent passed up for a well-deserved promotion. As she questions what she needs to do to succeed in a man’s world she suddenly gains an edge having the ability to hear men’s thoughts.

Also starring are Richard Roundtree, Wendi McLendon-Covey, Tracy Morgan, Josh Brener, Tamala Jones, Phoebe Robinson, Max Greenfield, Jason Jones, Brian Bosworth, Chris Witaske and Erykah Badu.

What Men Want hits theaters Feb. 8.

Paramount is looking to capitalize on Valentine’s Day. 

The studio has announced a new release date for the Taraji P. Henson rom-com. What Men Want has been pushed back from mid-January to a pre-Valentine’s weekend and will be released on February 8. This is reportedly a strategic move made by Paramount to capitalize on the pre-Valentine’s Day business at the box office.

What Men Want is the feminine remake of Nancy Meyers’  2000 comedy What Women Want starring Mel Gibson. Instead of a man hearing women’s thoughts, we now get a woman hearing men’s. Henson will play Ali Davis, a successful sports agent passed up for a well-deserved promotion. As she questions what she needs to do to succeed in a man’s world she suddenly gains an edge having the ability to hear men’s thoughts.

Also starring are Richard Roundtree, Wendi McLendon-Covey, Tracy Morgan, Josh Brener, Tamala Jones, Phoebe Robinson, Max Greenfield, Jason Jones, Brian Bosworth, Chris Witaske and Erykah Badu.

What Men Want hits theaters Feb. 8.