Selena Gomez Is the New Face of Puma

Selena Gomez, who recently underwent a kidney transplant for her Lupus, has just been named as the new face of Puma, according to ET. The long-term partnership was announced on Monday, and the 25-year-old pop star posted a photo from the new campaign on her Instagram page.

The singer also talked about her laidback approach to style in an interview with Vogue. “I started just wanting to feel grounded. I took some time off, and I needed to kind of take a moment for myself because all of this has been overwhelming,” Selena explained. “So I used to just walk around my house barefoot or with socks, and everywhere I would go, I would wear a sneaker from that point on.”

The “It Ain’t Me” singer is glad to see fashion changing into a more comfortable space. “I think it’s become this collaborative thing where streetwear and fashion blend into one. It’s a really beautiful thing because I see girls now feeling sexy in not even necessarily workout clothes, but clothes you could go work out in, then put on a cute pair of shoes and go out after,” she shared. “I want to make sure anything I put on, I feel good in, because how you’re feeling on the outside really does affect how you are on the inside.”

Selena’s boyfriend, The Weeknd, is also a Puma spokesperson. The two are currently living together in a Greenwich Village apartment in NYC while Selena is filming in the city, ET reports.

“I mean, at this point, my boyfriend and I share closets, and [we’re] just kind of throwing different ideas around,” she shared. “Sometimes I’ll throw on his Puma stuff and just go out with my shoes. I’ll just wear that as a little cute date-night dress or something to the movies. You want to feel confident in it. When you start stressing about it and feel you have to create this image . . . you shouldn’t feel that way.”

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Officially a part of the fam @puma #pumapartner

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