Blackpink’s second studio album Born Pink is coming our way in less than a month and the K-pop group finally gave us a taste of things to come. The music video for their new single “Pink Venom” is here and it set one major record following its release.
“Pink Venom” hit the shelves on August 19 and its epic visual quickly reached 100 million views on YouTube. It took it just 29 hours to hit this impressive number, making it the fastest music video by a female artist to reach this mark, breaking the record previously held by Blackpink’s other smash hit “How You Like That” from 2020.
The K-pop group discussed the meaning behind their new song with Billboard and explained they wanted it to fully represent their identity as a group. Since “pink” and “venom” have contradicting images, they wanted to play with the idea of “a lovely poison”, which perfectly encapsulates what they’re all about.
“Pink Venom” was released as the lead single from Blackpink’s highly-anticipated second studio album Born Pink. Following its release on September 16, they’ll promote it with a world tour that kicks off in October, and their label YG Entertainment is promising it will be the largest world tour by a K-pop girl group in history.