“The Curse of La Llorona” Tops Easter Box Office

The Curse Of La Llorona tops slowest Easter weekend in over a decade.

The horror film earned $26.5 million in 3,372 North American theaters and $57 million globally in the lowest Easter domestic box office chart. According to IndieWire, this Easter weekend was the lowest in attendance since at least 1994; it also marked the 13th weekend (out of 16) in 2019 in which results fell below the preceding year.

Shazam! dropped to second place, crossing the $200 million mark domestically for a global total of $322.8 million, followed by Breakthrough and Disney’s Captain Marvel. Rounding out the top five is Universal’s Little. 

The Warner Bros. and New Line’s faith-based feature, directed by James Wan (The Conjuring), is based on the Mexican folklore about the Weeping Woman. According to legend, La Llorona was a woman who drowned her children after being distraught over the sight of her estranged husband with a new wife. After seeing her children’s bodies in the river, she threw herself in after them. La Llorona now eternally searches for her children, looking for other lost children to make her own. 

“We are thrilled how much it overperformed,” said Jeff Goldstein, Warner Bros. president of domestic distribution. “The folklore of the Weeping Woman is so prevalent throughout Latino culture that even with its rating, it transcended expectations.